Connecting your business to new opportunities through Social Media We are all very much witnessing (and living through) the rise of social. Whether you’re a business trying to increase sales, or simply someone looking to gain a larger following through social; we’re all familiar with the...
Continue ReadingSocial Media etiquette guide for businesses: Do you ever observe poor social media marketing and wonder “what was that person thinking”?! Well, being a social media marketer that occurrence happens frequently in my life (yes I like to go wild on Fridays). My amigos, it’s your lucky...
Continue Reading8 game changing Facebook tips for business: So, Wow Zone hit the big 1000 sometime last week and we’re still patting ourselves on the back, ever so gently, in celebration of this milestone. As promised on the last #inthezone, we’re bringing you a special Facebook article...
Continue ReadingFacebook revealed the “third pillar” of their empire and it has been released over the course of the week, their new tool, the Facebook Graph Search. This is a social search engine, different from the standard fare and not a direct competitor to the likes of Google. It’s based on connections such as likes, check-ins, etc., where you can search for a subject such as “my friends who like Wow Internet” or “restaurants that my friends in Birmingham go to”, and there they’ll be. You’re able to peruse the reams of Facebook’s accumulated data in four areas: people, places, photos and interests.
One fairly large factor in this tool is that Zuckerberg and co has the services of Bing, which can answer queries and commands which the Graph Search can’t grasp. It’s currently in a preview/beta stage at the moment, and is slowly being rolled out to a small amount of users. You can apply to be one of those beta users here (US users only, unfortunately).
Since May 18th 2012, Facebook has been having a bit of a hard time. With the company being floated on the NASDAQ at an initial starting price of $38 a share and now, 5 months later, the share price has halved in value, it is fair to say that shareholders are becoming slightly worried.
There has also been a big blow with the fall of Zynga, the game application developers, whose share price has been in free-fall. Zynga contributed to 12% of Facebook’s revenue within 2011 and bearing in mind that almost 80% of Facebook’s revenue currently comes from advertising, the future isn’t looking too great for the social giants.
Facebook have just released this really interesting infographic that gives us a real insight into the true power of Facebook advertising. The infographic looks at the time spent on Facebook by internet users compared to other websites, the level of engagement from users and also how this can then influence sales for your business, both online and offline.
