*This article assumes that you know the fundamentals of doing SEO and PPC on Google.
Whenever I hear about a search engine optimization (SEO) versus pay per click (PPC) advertising debate that argues one is better than the other, my heart aches. Then, as someone claims that SEO is the way to go for the long run; PPC is only good for short term traffic; my heart breaks. Today my friends, I’m going to need your help to put my heart together. The only remedy is to build a PPC campaign that will outlast the noise in the online kingdom of contradicting advice.

Don’t give in to the noise. There’s still hope on the internet!
Let’s debunk a few myths first.