Search Engine Weekly Roundup

24 May 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Round-up #27

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the latest Penguin update, utilising remarketing, how somebody lost 80% of organic traffic, and link building for your blog.

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
Barry Schwartz

Well, here it is ladies and gents – the latest penguin update has been rolled out. Matt Cutts announced the release of this update on the 22nd of May via his blog, stating that 2.3% of English-US enquiries have been affected, and that Penguin 2.0 has been fully rolled out in other languages as well.
One extra item to note is that there is now a Penguin Spam Report, where you can report Spammy sites that this update hasn’t noticed.
If you want to find out more about what may have been affected in this 2nd algorithm change, we’ve got that covered here. So, have you noticed anything in your rankings after this update? Feel free to leave your comments below.
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17 May 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Round-up #26

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week features blogs about converting from 404 pages, viral email marketing, speaking to non-technical clients, and breaking the news of Penguin 2.0 to your clients.

Valuable 404 Pages
Ben Cook

I’m sure that we’ve all seen 404 pages that are entertaining, creative or funny, but you seldom see 404 pages that can convert, which is what this post is all about.
Ben Cook ended up implementing a contact form into the 404 pages of his client’s website, which also contained a small apology, stating that the user can send an email and receive a link/file in regards to what they were looking for originally.This can help create a rapport with the user, whilst showing a fine level of customer service.

Ben’s idea ended up proving profitable, as said rapport opened further talks, which eventually led to sales. This is a fantastic post, offering a very simple, actionable idea which can be a huge boon for your company.

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10 May 2013
In Search Engine Weekly Roundup
By Usama

Search Engine Weekly Round-up #25

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week, we look at guest blogging, becoming an influencer, duplicate content and hashtags.

How Guest Bloggers are Sleepwalking Their Way into Penalties
James Finlayson

Ever since Google released their Penguin update just over a year ago, guest blogging has arguably been the most recommended methods of accruing links in a post-Penguin world. This post on the SEOmoz blog from James Finlayson looks at this, and warns us of the possible dangers that can arise from guest blogging. Whilst all guest bloggers won’t get punished of course, this post looks at possible troubles that may occur.
James covers 4 topics in this post; Link Quality, Link Type, Link Location and Authorship.

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3 May 2013
In Search Engine Weekly Roundup
By Usama

Search Engine Weekly Round-up #24

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at metrics that matter, Google Authorship/Author Rank, the rise of Google+, and 10 excellent SEO rules.

16 Marketers on the Metrics That Matter
Jeremy Rivera

The first post in this week’s round-up looks at the subject of metrics that matter. In other words, what you can show to your client in regards to your work, and showing your value to them. In this post, Jeremy Rivera has spoken to a selection of SEOs/marketers, asking what their views are on the matter, and what metrics they feel are the most important.
The group who responded have also spoken about quarterly/monthly milestones, how to explain the value of your work to clients, what to report to them, as well as how and when to send reports. This is certainly a fantastic read, and on the subject of this, Raven Tools have released a white paper on this topic, which can be found here.
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26 April 2013
In Search Engine Weekly Roundup
By Usama

Search Engine Weekly Round-up #23

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
This week, we look at a periodic table, link building stories, the value of NoFollow links, and some interesting new SEO tools.

Periodic Table of Google Analytics
Jeff Sauer

Starting things off is certainly one of the more creative things I’ve seen in recent times, this is an interactive period table which displays the options available within Google Analytics. Created by Jeff Sauer, this very clever feature on his site lets you hover over each of the ‘elements’, displaying something available to you within Google Analytics, complete with a short description. From Adsense Reports and Bounce Rate to Visitor Flow and Webmaster Tools, this table contains a myriad of helpful tools. Also, if you fancy a physical copy of this, Jeff has mocked up a version ready for print, with all of the elements/options listed.
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19 April 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Roundup #22

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, et al. This week, we look at creative link building and link building resources, as well as what to think about when building a landing page, and how to build an online community.

The Second Most Creative Link Building Post Ever
Jon Cooper

The Most Creative Link Building Post Ever was one of the most popular posts of the past few months, and is currently the highest rated article on Inbound.org. Jon Cooper of Point Blank SEO asked a group of SEOs “What was the most creative way you, or someone you know, got a link?”, and listed their responses in the aforementioned post. This post is a follow up to that, due to the sheer flurry of responses that he got, and the popularity of the post. This is a fantastic read, which contains very creative, inventive link building methods from some of the finest SEOs around.
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22 March 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Roundup #20

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week looks at outsourcing, must-have SEO tools, how somebody got a link from CNET, and a very creative new website.

The Big Guide to Outsourcing
Matt Beswick

The first post this week looks at outsourcing, where Matt Beswick has collated his thoughts on the matter, and sources to help your own outsourcing. He says that its importance comes from taking the dull tasks that we all have to sift through, and ensuring an efficient way of getting them done. This post covers the key areas of this topic: Research, content, design, outreach and coding. In each of these sections, there are various tools related to each area, such as the usage of oDesk in regards to outsourcing research, and 99designs for design work, as well Matt’s success with these sources. A very helpful article, seeing as, well, we’d all love to get those redundant tasks out of our hair, and this is guide on doing it.
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15 March 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Roundup #19

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week, we look at a new Panda update, how to explain what SEO is, how SEO changed somebody’s life, and how a company saw a 262% conversion rise.

Matt Cutts Confirms Panda Update Coming This Friday
Search Engine Journal

At the very recent Search Marketing Expo, Google’s head of spam Matt Cutts announced that the latest Panda update was to be released very soon – likely to be sometime around Friday the 15th – Monday the 18th of March.
The last Panda update occurred on the 22nd of January 2013, which saw 1.2% of search terms affected by it.
Also, looking at this article, it seems that Panda updates will be integrated into Google’s overall continuous algorithm updates. One massive point that Matt Cutts made during this conference is that there will be another Penguin update at some point this year, and it’s gonna be a big one.
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8 March 2013
In Search Engine Weekly Roundup, SEO
By Usama

Search Engine Weekly Roundup #18

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week, we look at a new SEOmoz tool, how to get reviews from your customers, native marketing, and a link criteria.

Getting Low Hanging Links Using Fresh Web Explorer
Bill Sebald

On Wednesday the 6th of March, SEOmoz announced a brand new tool – the Fresh Web Explorer, which was described as “an easy way to track all of your links, social mentions, and web citations in one place”, and has been released as a beta to SEOmoz PRO subscribers. People have already had a play around with this new tool, and Bill Sebald of Green Lane SEO has already written something about the Fresh Web Explorer. He’s written about how this tool can search for several terms, and provide very quick findings, as well as how he wrote a review not so long ago, and can use this tool to find sites in which he can attain a link from regarding said review.
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