I’m going to provide two answers for this: The short answer – Keyword Research is very important. … The long answer – Keyword Research is very important for the following reasons. Let me explain why! The SEO Benefits of Keyword Research When you’re looking to improve your SEO ranking or...
Continue ReadingSEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that...
Continue ReadingAdding Google Analytics to WordPress in 5 Simple Steps: Google Analytics is a VERY USEFUL tool for digital marketers around the world. It can tell us many things about our website and the statistical data it provides can’t be disputed. Not all websites have this holy...
Continue ReadingThe latest Google penalty comes as a bit of a good surprise - Google are penalising websites with intrusive interstitials: It’s no secret Google are constantly updating their algorithms to accommodate for users and give them the best experience possible. After all, the sole purpose of...
Continue Reading*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos.
Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors and plenty of tips on how you can optimize your videos/channel.
Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this...
Continue ReadingKeyword analysis is an essential part of any search engine optimisation (SEO) campaign. This research stage is integral to the overall completion of objectives that have been set out for the campaign and for achieving an effective SEO strategy. Keyword analysis looks into which types of different keywords will be chosen to optimise for your website, how competitive they are, and how much extra traffic they could potentially bring in.
The first step toward beginning any keyword analysis is to brainstorm some general terms or areas in which you would like to drive traffic for your business. The best way to start this would be to identify the areas of your business which you would like to bring visitors in through. For example, if one of our business services was selling life insurance, then we could use this as a starting point to then build some SEO keywords from.
Become a Google Master with these 9 advanced Google search tips...
Continue ReadingIt seems there may be another Google Core Algorithm Change to come...
Continue ReadingSpeed up your Magento website with these 5 tips People are always looking to shorten the amount of time they spend, as time is the most valuable currency! Keeping them waiting for 10 seconds on your website isn’t going to convert them…hard reality but It’s true....
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