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Continue ReadingSEO Tips & tricks to implement on your Magento website. In an infinitely expanding online world, it can be difficult for companies to get the attention they require to grow. Businesses in this day and age are using little tricks everywhere to ensure they stand out...
Continue ReadingThe Search Engine Weekly Round-up is a quick collection of the finest articles from the online marketing world that have been released throughout the week. In the 39th edition of this content round-up, we have articles which look at efficient outreach, recovering from Panda, how to identify links to your site, as well as a post which covers a holistic approach to content marketing.
How I Reach Out to Busy People and Get Responses
Richard Marriott
Follow @clambr
Recently, Richard Marriott of Clambr has written a few blog posts which have collated the thoughts of several top SEOs on various subjects, the most well known of which being his link building tools post. His latest post tells us how he manages to get so many responses in such a short amount of time, via some very efficient outreach. Richard goes into detail as to how he uses just Excel and Buzzstream in order to gather his outreach targets, send out the emails and keep track of the responses, as well as offering a couple of tips in order to ensure that your outreach endeavors are successful.
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The Search Engine Weekly Round-up is a quick collection of the finest articles from the online marketing world that have been released throughout the week. In the 38th edition of this content round-up, we have articles which look at how to build a top blog, a white hat SEO case study, how to mine user data and Youtube outreach.
How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!
Matthew Woodward
Follow @MattWoodwardUK
The first post in this week’s round-up is via Matthew Woodward, and is definitely one of the finest posts which I’ve seen in quite some time. Matthew goes into meticulous detail regarding the entire history of his blog, from how and why he initially started writing and promoting the blog, to the status it’s at now, with actionable tips on how it can be replicated.
This post is a superb resource to have, seeing as it covers so many areas, including Youtube videos, affiliate sales, increasing email subscribers, site speed optimisation, which tools to use, et al.
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I logged on today to find Inbound, Twitter & Google+ (because no SEOs use Facebook) afloat with information about the Moz study of social signals to ranking correlation, then around an hour later it lit up even more with the rebuttal from Matt Cutts on the issue.
Other than the fact that normally Moz and Cutts get along perfectly fine and both like to reiterate each others garbage, this seems almost odd?
Then I remembered that the post was by Cyrus Shepard who has some form of dignity behind himself as a former “white hat link building expert” and had (notice the had) one of the best blogs on link building I’ve seen, not quite on Jon Coopers level, but then again Cyrus doesn’t alienate the entire female SEO community in the space of a few hours.
The Search Engine Weekly Round-up is a quick collection of the finest articles from the online marketing world that have been released throughout the week. In the 37th instalment of this content round-up, we have articles which look at White Hat vs Black Hat SEO, getting more reviews, an analysis of the SERPs and the verdict on some of the most common link building techniques.
Black Hat vs White Hat SEO
Martin Macdonald
Follow @searchmartin
Something which caused a bit of a stir in the community earlier this week is the re-emergance of the black hat/white hat discussions, primarily started by our very own Charles Floate in a thread on Inbound. So, in somewhat of a rebuttal, Martin Macdonald whipped up this post on the whole black hat/white hat ordeal. Martin wraps the post up by stating that in order to really be a top dog in this industry, you’ll have to don the white hat.
There have definitely been plenty of contrasting opinions on the matter, with one particularly interesting comment coming from Barry Adams, who says that black hat/white hat is superficial, and we should do whatever we can for the client, as well as Charlie himself saying that black hat is the only way to ensure that the big bucks start rolling in, in a short amount of time. What are your thoughts on the matter? Feel free to leave them in the comments below.
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As some of you may know, I’m a big fan of building backlink exploits and my own blogs Technical SEO Section is dominated primarily by backlink exploitation. I’ve created and shared numerous backlink exploits, though I always still have tons of tricks up my sleeve.
This time, I’ll be exploiting syndication of large websites, to build backlinks. I’m going to build around this kind of from the very basic tactics upto the pretty hefty, bulky and detailed tactics that I’ve been using.
Certain twitter accounts, websites etc.. will be syndicated via social syndication sites. A great example of this is http://docfu.com / http://tweetdeputy.com/ – If i go to http://docfu.com/to/godofseo.co or you can simply edit the /to/your-website-here.com it’ll display shares of that site’s documents from specific accounts that TweetDeputy/Docfu syndicates. All these links are dofollow and last as long as the site gets posted there.
Tier 2 link building anyone?
The Search Engine Weekly Round-up is a quick collection of the finest articles from the online marketing world that have been released throughout the week. In the 36th instalment of this content round-up, we have articles which look at the current state of SEO, link building in 2006, getting links when you’re releasing a new website, and a massive list of free SEO tools and resources.
Revealed: The New SEO
ViperChill
Follow @ViperChill
The first post in this week’s roundup has certainly been the most discussed over the course of the week, as Glen of ViperChill has written a lengthy post regarding the state of the SERPs. The crux of this post looks at plenty of examples in which the SERPs have taken a bit of a battering, for various reasons, such as Google’s efforts to maintain “freshness”, meaning that possibly more relevant, valuable content gets left behind, and how spammy content is dominating some of the SERPs. Here’s a direct quote from the post, summing up his thoughts on the situation:
Not every single search phrase out there is being gamed so openly or easily, but there’s enough happening for me to comfortably say these are the worst search results I’ve seen in years.
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Over the past 2 years, the increased usage of mobile devices within search has opened up a whole host of new opportunities for search engine optimisation. The way that we report on our campaigns have changed and in particular, the way that we look at keywords has dramatically altered.
photo credit: leg0fenris via photopin cc
Ok, maybe that’s slightly over-dramatic and, if I’m honest, I don’t think we’re anywhere near seeing the death of the keyword. What I definitely have noticed is the difference in the way that we track our SEO campaign performance.
Traditionally we would start an SEO campaign by targeting some keywords that are relevant to the client’s niche, location, products/services, etc. When it comes to the end of each month we would drop through our nice little report that said ‘keyword X is now on page X position X’. This kind of reporting has now become increasingly difficult, especially since the introduction of personalised search, heavier localised results and a far greater number of blended search results – it’s actually become almost impossible to say the definite ranking of any given keyword within the SERPs because it is so dependant on lots of contextual factors.
The Search Engine Weekly Round-up is a quick collection of the finest articles from the online marketing world that have been released throughout the week. In the 35th instalment of this content round-up, we have articles which look at the apparent death of SEO, link building tools and tips, as well as a look at the efficacy of keywords in email subject lines.
SEO is dead, if you ignore all that growth
Martin MacDonald
Follow @searchmartin
This first post comes courtesy from Martin MacDonald, and is a rebuttal to a rather controversial article which cropped up on the Guardian website, which was yet another “SEO is dead” post, claiming that social was the way to go. Suffice it to say, it ruffled a few feathers in the SEO community, with essentially everybody calling it a load of bollocks. That’s where this post comes in; Martin dissects the situation, looking at the admitted massive growth of the influence of social media, and where the cited Guardian post was incorrect.
Also, the whole situation can be summed up in one tweet, via Rishi Lakhani:
5 Reasons SEO is DEAD: . . . . . . . . . . . Dont be silly. SEO cant die as long as search engines exist.
— Rishi Lakhani (@rishil) July 24, 2013
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