With analysts and marketeers having more and more data at their fingertips, customer personalisation is becoming increasingly detailed. Pre-emptive shopping and product personalisation seem to be the next trending steps in the progression of ecommerce and this blog will tell you exactly what that means...
Continue ReadingIn 2019, there are a plethora of options when it comes to digital advertising and some have revealed themselves to be more cost effective than others in 2019. For marketing managers or executives in companies who are currently complaining that the company marketing budget isn’t...
Continue ReadingArtificial Intelligence or AI has become an increasingly debated subject matter in recent years. Tech moguls such as Bill Gates and Elon Musk are both quite anti-AI with Gates saying “hasn’t anyone seen terminator” whilst Elon Musk has spoken at length on how the human...
Continue ReadingFor those who wish to really get the word out about their product or service quickly, then paid marketing methods are the optimal marketing method for you! However, there are numerous options to choose from in this ever-expanding digital world we live in and choosing the right route...
Continue ReadingOn November 24th the modern phenomenon that is Black Friday will be taking place once again! Having out-performed the very British tradition of Boxing Day over the last few years, consumers will be scouring for deals and retailers will be looking to cash in on...
Continue ReadingSpeed glorious speed, it’s now a crucial SEO ranking factor! (Yes, that was a horrendous attempt to write those words in the tune of “food glorious food”). Ok, serious voice now. Google announced this year that increasing website speed will become paramount for all that...
Continue ReadingI know, I know – it’s mid-September and you haven’t even considered an Advent Calendar let alone the whole Christmas season! I’m telling you now, you really need to start thinking about it for your Business, and we’re now in the Golden Quarter! Most businesses working in,...
Continue ReadingAhhh Google AdWords, a personal favourite of many digital marketing agencies. It’s tried and tested highly targeted method for getting the right customers through the virtual door of your business. For those not in the know, AdWords is the advertising platform where advertisers bid on certain...
Continue ReadingFacebook has 1.9 billion monthly users and that is bloody astonishing really isn’t it? Over a quarter of this planet’s population choose to partake in viewing endless prank videos, keeping up to date with Dan Bilzerian’s rather enviable existence and finding out what Harry Potter...
Continue ReadingWe’re back again with another quick nugget of digital marketing goodness! Following on from our previous post “how to use long tail keywords effectively,” which explains what long tail keywords are and what to do when conducting your research. I would highly recommend reading that post before...
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