Link Building Tag

12 April 2012
In SEO
By Usama

Finding Potential Link Building Targets

Link building is arguably one of the hardest aspects of SEO and the level of success that is achieved from this can vary from website to website. As an SEO company, we have many different techniques that we can apply to increase this level of success for each of our clients. We are going to share a couple of these little techniques that can help you out with finding potential link building targets.

Link building itself is essentially the act of gaining backlinks to your website. There are, however, many different factors that come in to play that determine the quality of these links and how they will ultimately have an effect on your webpages within the search engine results pages.

Determining the Quality of a Linking Website

What you want to be doing when searching for a website that you could potentially gain a backlink from, is ask a few simple questions:

Question 1: Is the linking website relevant to my website?
Question 2: Does the linking website have enough credibility to positively affect my website?
Question 3: Could the linking website potentially have a detrimental effect on my website’s SEO?

Is the linking website relevant to my website?

You may be thinking that it doesn’t necessarily matter what relevance the linking domain has to your website, as long as it links back to you then that’s good, right? Not quite. When looking for more general link building targets such as online directories, finding a general business directory to submit your website’s link can be useful across many different types of websites. On the other hand, if you are looking to target specific areas of a website that is related in terms of content to your website, and more importantly to the anchor text of your link, then that link is going to be more powerful.

Continue reading
4 April 2012
In SEO
By Usama

What is PageRank and How Can You Use PageRank in Your Link Building?

PageRank

As Wikipedia has probably already told you that PageRank was named after Larry Page, the co-founder of Google. It may also have told you that it is a ranking scale that takes into account the amount of inbound links that a webpage has, as well as the amount of outbound links there are coming from the webpage. From this, a webpage’s PageRank is determined. The PageRank equation can be expressed as shown below:

PageRank equation

This equation basically shows that when another webpage links back to the webpage in question (u), that page’s total PageRank is divided by the total number of outbound links on the page. This is then the amount of PageRank that is transferred over to page ‘u’ (often reffered to as ‘link juice’). The equation then gets the sum of all of the PageRank that is being transferred to page ‘u’ from the set of webpages that link to it (Bu). This then makes up the total PageRank for the webpage ‘u’.

Hopefully that hasn’t confused you too much because, in essence, it is a fairly simple idea, however; PageRank isn’t the ‘be all and end all’ of link building. Not only that but Google keeps these figures very closely hidden, so it is extremely hard to find out your exact PageRank. Google does, however, periodically post an inkling into what kind of PageRank a webpage as through the Google Toolbar PageRank (TBPR), which is ranked between 1 and 10 (10 being the best).

Continue reading