Social Media etiquette guide for businesses: Do you ever observe poor social media marketing and wonder “what was that person thinking”?! Well, being a social media marketer that occurrence happens frequently in my life (yes I like to go wild on Fridays). My amigos, it’s your lucky...
Continue ReadingTwitter character count updated and you may not have even noticed… The 21st of March 2006 marks a historical day for all social media experts, digital marketers and general social media enthusiasts alike. If you guessed that this significant day marked the birthday of social media giant...
Continue Reading5 reasons why Instagram Stories are a must for businesses In this day and age, people are consuming visual content more than EVER. Millions of images/videos are shared daily, with Instagram being one of the main platforms for this. Facebook and Twitter marketing is good, but...
Continue ReadingHaving a Facebook page with lots of fans is good, but engaging with your audience is better! Did you know that on average, only 16% of your followers actually see your updates? Yes, it seems unfair, and only a few people know that. If you can understand...
Continue ReadingAre you promoting your company on social media? If your answer is YES then you have probably received many offers to get more followers, more likes…more and even more. There is a great temptation BUT is it really an effective approach for your company? How does it work? Let...
Continue ReadingWith search and social integrating more and more every day, I have been witnessing a rise in overwhelming social plug-ins on websites and it got me thinking; is social media taking over our websites? Every business has its own social media goals. Small businesses usually shout...
Continue Reading2013 is here and it is time to take a look through the very best online marketing articles from the past year. I have compiled and categorised a list of my personal favourites from a range of different authors and collated it into this one article for you to look through. There is some amazing content here so make sure you give it a read and share the authors work if you feel fit. Anyway, enough of me rambling, here are the articles:
Link Building
Link Building Through Blogger Outreach – Paddy Moogan
Link Building Strategies – The Complete List – Jon Cooper
The Most Creative Link Building Post Ever – Jon Cooper
9 More Evil Ways to Build Links – Peter Attia
33 Links & How To Get Them – Justin Briggs
The Noob Guide to Link Building – Michael King
Crazy Link Building Ideas That Work – Jason Acidre
Link Building for the Little Guys – Matthew Barby (excuse the shameless plug of my own content!)
Semantic Web and Link Building without Links > The Future for SEO? – Simon Penson
How Link Building Really Works These Days – Tadeusz Szewczyk
A List of Link Building Lists – Peter Attia
Last Thursday, the 6th of December, Vic Gundotra announced Google’s latest attempt at toppling Facebook/Twitter to sit atop of the social media macrocosm, Google+ Communities. The introduction of this LinkedIn/Facebook Groups amalgamation will allow Google+ users to join or create social groups, public or private, which allow them to interact with their peers and like-minded folk in their chosen area(s). Whether it is sports, photography, gaming or pictures of cats, this new feature offers a permanent home to all niches. These groups are user-governed so to speak, with people given the role of moderators to help steady each community.
During this announcement, Vic Gundotra also mentioned how Google+, something which has been often maligned in the past for being a ghost town, is the “fastest growing network thingy ever”, boasting roughly 500 million users, with 135 million of those being active.
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Pinterest have become the latest social networking website to offer specific pages for businesses. It seems that with the growing presence of businesses within Pinterest they are going to follow in the footsteps of the likes of Facebook and LinkedIn to offer some added functionality (or at least a way to differentiate your business from the average user). I have just created the Wow Internet Pinterest page and it couldn’t have been easier. Here’s how you can do it…
Everyone is talking about creating ‘killer content’ in order to get shared online and talked about. What I’m here to tell you is that ‘killer content’ isn’t always the answer. What you should be focusing on is building long-term relationships that are likely to result in regular sharing of your material. Create content around topics that invoke conversation and trigger an emotional response from the people who view it. By doing this you will be able to sustain a flow of social shares for your content in the future and expand your total reach.
One of the biggest problems with link building is the mindset that people get in when they embark upon it. If you get too wrapped up in trying to squeeze as much as you can from others then it can leave them feeling like the relationship is a bit one-sided. Add value to other peoples’ content and help them to achieve their objectives and you will most certainly reap the long-term benefits.