Social Media

22 October 2012
In Facebook, Social Media
By Usama

The Future of Facebook as a Search Engine Pioneer

Since May 18th 2012, Facebook has been having a bit of a hard time. With the company being floated on the NASDAQ at an initial starting price of $38 a share and now, 5 months later, the share price has halved in value, it is fair to say that shareholders are becoming slightly worried.

There has also been a big blow with the fall of Zynga, the game application developers, whose share price has been in free-fall. Zynga contributed to 12% of Facebook’s revenue within 2011 and bearing in mind that almost 80% of Facebook’s revenue currently comes from advertising, the future isn’t looking too great for the social giants.

Facebook Search Engine

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8 October 2012
In Social Media
By Usama

Track Facebook Ad Campaigns in Google Analytics

I have been talking a lot recently about Facebook advertising and the benefits that it holds for online marketeers. One question that I have been seeing more and more about, however, is how to go about recording the performance of such adverts. With this in mind, I thought I would give you a quick step-by-step guide to setting up your Google Analytics to be able to track each of your individual Facebook ad campaigns.

tracking Facebook advertising in Google Analytics

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3 October 2012
In SEO, Social Media
By Usama

Rel=Publisher and Rel=Author: Putting the Author in Authority

It seems that since the launch of Google+, we have all been waiting for it to really take off, but so far it has been a bit of a ghost town. The majority of regular users seem to be businesses (ourselves included) and there is far less interaction directly from individuals. Having said that, Google seems to be placing a great deal of weight toward websites that are linking up with their Google+ page and specific content authors. In terms of search quality, I am all for this as it gives a way for us to determine the quality of content around who has personally written it as opposed to just simply how ‘reputable’ the website in general is.

When Do I Use Rel=Author and Rel=Publisher?

There are two tags that Google have given us that enable you to link up your webpage to the Google+ profile of the user that wrote the content and the Google+ page of the business that the website belongs to. The first is rel=author: this bit of code tells Google which individual wrote the content on the page. The second is rel=publisher: this code tells Google which business the page belongs to.

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3 September 2012
In Facebook, Social Media
By Usama

The Power of Facebook Advertising Infographic

Facebook have just released this really interesting infographic that gives us a real insight into the true power of Facebook advertising. The infographic looks at the time spent on Facebook by internet users compared to other websites, the level of engagement from users and also how this can then influence sales for your business, both online and offline.

The Power of Facebook Advertising

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6 June 2012
In Social Media
By Usama

Key Social Media Tools For Event Marketers (Guest Blog)

Event PlanningEvent planning is difficult work to do, and if you want to promote and execute any plan, then the best way to make your event successful is to take the power of social media into your event marketing. Today a large number of event planners have used social media tools as their most powerful weapon. Below there are some fundamental guidelines which will help your event to drive successfully using social media.

Make a plan                                           

You can start planning by using social media tools like Skype, Gchat, etc. so that you can make audio and video conversations which will help the whole process to move quite faster. Also, you can use PB wiki to share your documents, for editing any information adding up your important notes and for other features also. Google calendar will be a powerful tool for organizing all event dates as per you assign the works along with the date.

Highlight the main discussion

To attract the attendees you may set the Twitter walls or Facebook walls so that they may get involved in your main discussion. These are the main places where the attendees will come and search for more information. You can use Tweetwally, Visible Tweets which will provide twitter wall functionality.

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23 May 2012
In Social Media
By Usama

What to Post on Your Social Media Pages

Social Media

A common question that we get asked at Wow Internet is ‘what should I talk about on social media?’ The answer to this is pretty simple: talk about what your customers would find of interest. Businesses can vary in the approaches to social media interaction, ranging from a very formal, sales-driven approach, to a more informal, fun approach. The key to a good social media campaign is getting the right balance for your business.

Consistency

Keeping all of your posts relevant is one important aspect of any online marketing campaign. Of course you can have an occasional random post that you make; however, the overall theme of your brand’s online activities should remain consistent.

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27 March 2012
In Social Media
By Usama

How to Get Your Links to Display Correctly on Facebook

A common problem that you may have when you are posting external website links to your Facebook account is that the images are not being shown correctly on the post. This can be quite annoying for you and also very detrimental toward the click-through rate of your link. Another problem that you may have is that the information that displays about the link itself is appearing incorrect.

These problems can be solved through the use of a handy debugger tool that Facebook has developed. All you need to do is enter in the URL of the external website that you are having problems with and Facebook will display any problems that their crawler is having when reading the site’s meta data, etc.

social media birmingham

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7 March 2012
In Social Media
By Usama

Building and Managing your new Facebook Timeline Page

Facebook have decided, in their divine wisdom, to change the way that Facebook fan pages are going to be displayed on the site. These changes will be mandatory and will take effect at the end of March, so redesigning your company Facebook page is something that needs to really be put to the top of the priority list.

The new changes have came about with the introduction of Facebook’s ‘timeline’. Here at Wow Internet, we are fans of the new changes as, in our opinion, the new layout offers more room for creativity and a chance to do something unique with your social media marketing. However, with any major change there are also going to be people who are not fans of the new designs, especially if you have just forked out a large sum of cash to have your Facebook page designed using the old standards! One other slight problem, which we are assuming it will be a short amount of time before Facebook fixes this, is that the new fan pages don’t automatically refresh once a user has clicked ‘Like’ which can cause the fan-gate designs to no longer function.

So how do you go about designing your new page then? Well, the first bit of design is the cover image (dimensions are shown below) and this will be the first thing that the user sees as they enter the page. As well as this is the profile image, which is a lot smaller than the cover image but it slightly overlays it.

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