This is a question we get asked a lot by clients – how often should I update my website? Well, believe it or not, it’s quite a vague question – you have to answer this question first… Are you talking about your website content, or your website...
Continue ReadingI’m going to provide two answers for this: The short answer – Keyword Research is very important. … The long answer – Keyword Research is very important for the following reasons. Let me explain why! The SEO Benefits of Keyword Research When you’re looking to improve your SEO ranking or...
Continue ReadingIt’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you… I’m sorry to say that is very much a dream. Marketers...
Continue ReadingSo at the beginning of this week, I was told I would be delivering a Seminar to a group of 50+ about how to create the perfect Digital Marketing strategy. Boy was I excited! (That’s not sarcasm, by the way, I love doing these things!) If you’re...
Continue ReadingSEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that...
Continue ReadingThis awesome blog was written by Parvesh Bansal, and with assistance from Helen Fulton Digital Marketing, as we know it, is a very visual part of a business. With so much competition out there, how do you make your business stand out? You then have to ask...
Continue Reading*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos.
Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors and plenty of tips on how you can optimize your videos/channel.
Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this...
Continue ReadingWhen writing blogs, sending out emails and publishing other important types of content; visuals are just as important as anything else. A shoddy, “half arsed” image may turn people away from a piece of content you’ve worked hours on and not everyone has the budget to...
Continue ReadingI thought I’d start of this post by introducing the kind of “tactic” we’re going to be using by showing you how this has been done before.
Boxxy, the character played by Catie Wayne was an internet phenomenon that cropped up around 5 years ago (2008) in which a very hyper active girl makes videos about absolutely nothing. Feel free to entertain yourself (or not?) with one of these videos below:
Well what followed was a barrage of harassment for Catie, she had her real name, address, date of birth all publicized as well as her emails and site hacked. Now just to confirm, we aren’t going to be hacking our potential sites emails.. Though the name, address, date of birth etc.. Can be “used” as part of our campaign!
Have you ever had those annoying outreach targets that have a kick ass site, good DA, good PR, awesome community but don’t have a contact form, email, twitter and their whois is protected?! It happens…