You, your colleague, your cleaner, anyone working within your business should have an elevator pitch! What is an elevator pitch? I’ll give you a great example! Picture it… …You step into the lift of a building complex, and strike up a conversation with the person standing next...
Continue ReadingI’m going to provide two answers for this: The short answer – Keyword Research is very important. … The long answer – Keyword Research is very important for the following reasons. Let me explain why! The SEO Benefits of Keyword Research When you’re looking to improve your SEO ranking or...
Continue ReadingHere at Wow Zone, we love a bit of Facebook Live! In my time here we’ve done so many amazing things with Facebook Live, including taking part in the Cream Crack Challenge, and also a #DigitalRant – both these videos make it look like I only...
Continue ReadingI hate it when you pour your heart and soul into something, only for someone to come along and squish it – the trolls! I like to think of them as the human equivalent of the poop emoji – not that pleasant to look at, but...
Continue ReadingIt’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you… I’m sorry to say that is very much a dream. Marketers...
Continue ReadingAs I learnt yesterday, there’s a lot of you out there working alone, and that can lead to one major issue – a heavy workload! You’ll be working alone and sometimes you end up taking on too much work simply because you have to. It’s human,...
Continue ReadingSo this week I’ve been abandoned by my Brother-in-Arms Amo while he swans off to Budapest and Vienna, and it got me thinking about all those individuals who work independently all the time. How do you manage it, I can barely last a week – and...
Continue ReadingFacebook Ads are the best way to achieve your marketing objectives - Fact. As far as Organic Social posts and reach can get you, Paid can get you further – and that’s been proven in many of my campaigns. I received much more likes per month...
Continue ReadingI was recently asked to host an Asian Business Chamber of Commerce Patrons Dinner, where Andy Street, Metro Mayor of the West Midlands was our guest speaker. We put these exclusive dinners on twice a year to thank the organisations and people that give us...
Continue ReadingWe all want to hold onto our precious dough, and we all want to get the most out of our Facebook reach without spending ridiculous amounts of money *breaks the door down and stands triumphantly*… *Realises she broke a door and tries to put it back...
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