It isn’t very often that I shout about how good a specific is, but in this case I’m going to have to make an exception. We have started using WordStream‘s ‘Keyword Suite’ alongside the other SEO analysis software that we use and I can honestly say that this product is a real life-saver.
The title of your web page is one of the first things that a user will see when searching for your website through the search engines. Not only does it give the user an idea on what the webpage is about, but your webpage title plays an integral role toward the position of your site within the rankings. To make sure that your webpage titles are completely optimised, follow these four simple steps:
When your webpage is displayed within the search engine results page, a maximum of 70 characters will be displayed. If you go over 70 characters, you could find some of the title is missing and as a result it doesn’t make sense. Alternatively, with some of Google’s recent updates, they will occasionally reword your webpage title if it is too long to ensure a better user experience. If this is the case, it could prove to be very detrimental to your click-through rate.
On the other hand, make sure that your titles are not too short. Keep them between 50 and 70 characters to get the best possible click-through rate.
It is really important to include the keywords that you wish to rank well for within the titles of your webpage. For example, our homepage title at the moment is ‘SEO Company Birmingham, Web Design & Social Media – Wow Internet’. This title includes what we do, our keywords (without just spamming), and our brand name. Using this kind of format will give you the best results possible. Try to avoid just having ‘Homepage – Wow Internet’, for example, and get in some relevant keywords.