From the keyboards of millennials to mainstream advertising, the journey of emojis has been a long but prosperous one! Now you may think emoji marketing is strictly digital, however, some companies have used them offline very successfully. For those unfamiliar with how major brands have been using...
Continue ReadingEarlier this week I was speaking to a friend who contacted me for some advice. He mentioned that he had been approached by a UK company offering 5 key phrases for Google AdWords at £75.00 per month, irrespective of whether he gets 100 or 1000...
Continue Reading*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos.
Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors and plenty of tips on how you can optimize your videos/channel.
What’s next for Wow Zone? – #inthezone 51 2016 has been a heck of a ride, with most wishing that 2017 would just hurry up. We suffered losses, lived through Brexit and Trump, but, most importantly, learned many lessons the hard way! Memes like this have begun to...
Continue ReadingNot too long ago Facebook announced that it was racking up to 8 billion video views EVERY DAY! As impressive as that is, it is worthwhile noting YouTube, reported 4 billion daily views back in 2012, a number which has likely risen by more than double...
Continue ReadingCall to Action improvement - 10 methods to boost the conversion rate of your Call to actions: The definition of a call to action, according to Wikipedia, is: “an instruction to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or...
Continue ReadingSurrounding yourself with good people The big 50 – can you believe it? Since we started #inthezone, we’ve written 50 issues and have retained a good-sized readership, which gives me a lot of self-satisfaction! So, before we get into today’s article - first thing’s first. THANK YOU! It’s felt like...
Continue ReadingMeasuring the success of Facebook videos – the right way! You got 1000 views on your Facebook video, congratulations. That means 1000 people watched your video from start to finish, right? It means 1000 people watched your video for 3 seconds or more. That’s right, Facebook classifies one view...
Continue ReadingInstagram Live video COMING SOON and more! Over the past year, Instagram has gone through many changes. First came the changing of the logo, then came the arrival of Instagram stories and, more recently, a unified inbox was released for Facebook, Messenger and Instagram! With that being said,...
Continue ReadingAre you a shepherd or a sheep? Since our last #inthezone, the world has quietened down. No more headlines talking about how Trump may possibly ruin the country or how Toblerone has been reduced in quantity due to post Brexit implications… No Post Brexit exit strategy?! Speaking of...
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