I’m going to provide two answers for this: The short answer – Keyword Research is very important. … The long answer – Keyword Research is very important for the following reasons. Let me explain why! The SEO Benefits of Keyword Research When you’re looking to improve your SEO ranking or...
Continue ReadingSEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that...
Continue ReadingAdding Google Analytics to WordPress in 5 Simple Steps: Google Analytics is a VERY USEFUL tool for digital marketers around the world. It can tell us many things about our website and the statistical data it provides can’t be disputed. Not all websites have this holy...
Continue ReadingThe latest Google penalty comes as a bit of a good surprise - Google are penalising websites with intrusive interstitials: It’s no secret Google are constantly updating their algorithms to accommodate for users and give them the best experience possible. After all, the sole purpose of...
Continue ReadingCreating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this...
Continue ReadingIt seems there may be another Google Core Algorithm Change to come...
Continue ReadingWhat it takes to be a champion Welcome back to #inthezone guys! Can you believe it’s been over a week since #DigitalZone? Well, neither can we! Oh how time does fly. You’d probably think that since #DigitalZone finished we’d be at the office, sipping orange juice...
Continue ReadingMagento SEO Part 2 SEO is becoming increasingly important in this extremely competitive, business world. Basic SEO knowledge can go a long way for many businesses. With great, positive impacts such as increased traffic, increased sales and higher brand awareness, you’d be mad not to take...
Continue ReadingSEO Tips & tricks to implement on your Magento website. In an infinitely expanding online world, it can be difficult for companies to get the attention they require to grow. Businesses in this day and age are using little tricks everywhere to ensure they stand out...
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As Wikipedia has probably already told you that PageRank was named after Larry Page, the co-founder of Google. It may also have told you that it is a ranking scale that takes into account the amount of inbound links that a webpage has, as well as the amount of outbound links there are coming from the webpage. From this, a webpage’s PageRank is determined. The PageRank equation can be expressed as shown below:
This equation basically shows that when another webpage links back to the webpage in question (u), that page’s total PageRank is divided by the total number of outbound links on the page. This is then the amount of PageRank that is transferred over to page ‘u’ (often reffered to as ‘link juice’). The equation then gets the sum of all of the PageRank that is being transferred to page ‘u’ from the set of webpages that link to it (Bu). This then makes up the total PageRank for the webpage ‘u’.
Hopefully that hasn’t confused you too much because, in essence, it is a fairly simple idea, however; PageRank isn’t the ‘be all and end all’ of link building. Not only that but Google keeps these figures very closely hidden, so it is extremely hard to find out your exact PageRank. Google does, however, periodically post an inkling into what kind of PageRank a webpage as through the Google Toolbar PageRank (TBPR), which is ranked between 1 and 10 (10 being the best).